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Search Engine Optimization (SEO) is a common marketing buzzword that seems to go above some marketer’s heads. SEO isn’t actually that complicated, and this guide will help you gain a better understanding of what SEO is and why it is important for your business. 

What is SEO?

Basically, SEO is the process of improving your website in order to improve your search engine rankings. It helps your website appear higher up on organic (free) search engine results. The higher a website is ranked, the more people will see it. The most common search engine is Google, but SEO includes other search engines like Bing, Yahoo and more.

Let’s say you are interested in buying a new pair of sneakers. You type “sneakers” into Google in order to find which ones you like best. You click on the first two websites that appear. You may scroll down the page and browse a few other websites, but the average web user does not go past the first five listings. So how do websites stay at the top of search engine results? The answer is SEO. 

The way the results are displayed through search engines is based on algorithms. Search engine algorithms decide which results and in what order to show users based on keywords. Keywords are the words and phrases that users enter into search engines. Businesses should naturally use keywords on their website so that algorithms may favor them. However, there is no secret recipe to SEO success. Businesses should gain a thorough understanding of what people really want and why they want it when they search for something.

Why is it important?

In short, SEO is important because it can help your business grow. Your website being ranked higher on search engine results will increase exposure for your business, which will hopefully increase profit. In order for a website to be successful with SEO, it must have good content that is tailored to its audience. Creating original and engaging content is a great start. 

SEO is a constantly evolving practice, and it is essential for your website to keep up with the changes. Paying attention to algorithm changes and technological advancements is important for businesses to stay current with SEO. Good SEO practices will also improve the overall usability of a website.

SEO can also put your business ahead of competition, as a search engine optimized website would be listed before competitors. In conclusion, SEO is a way to optimize your website so that search engines will give you higher rankings. SEO is an essential marketing tool in 2019 that helps businesses fulfill marketing objectives.