A Beginner’s Guide to SEO

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Search Engine Optimization (SEO) is a common marketing buzzword that seems to go above some marketer’s heads. SEO isn’t actually that complicated, and this guide will help you gain a better understanding of what SEO is and why it is important for your business.  What is SEO? Basically, SEO is the process of improving your […]

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Why Is Web Design Important for Your Business?

48% of people cited a website’s design as the number one factor in deciding the credibility of a business. Your website is the first impression of your business, so you want to make a positive impact. It should communicate your brand. Your website’s design is an essential marketing tool that your business should utilize.  Great […]

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Marketing 101: Your Target Audience

Have you ever heard the saying, “If you try to sell to everyone, then you’ll end up selling to no-one?” Because we are constantly bombarded with messages every day, your marketing message may end up getting lost if you are not speaking to a specific group of people. This is why identifying and reaching your […]

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Why You Should Be Using Google My Business

Have you ever done a Google search and had a business’s information pop up on the right side of the screen? This is because Google pulls information from Google My Business. Typically, this information includes a business’s phone number, address, hours of operation, customer reviews, photos, and more. Because Google My Business is the top […]

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Effective Mobile Marketing Strategies in 2019

It is no secret that the days of traditional advertising alone are over. You most likely realize the importance of online marketing. However, not all businesses are utilizing opportunities for mobile marketing. Did you know that customers are more than likely viewing your website or social media posts on a mobile device? Up to 70 […]

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Choosing the Right Social Media Platform For Your Business

By now, most businesses realize the importance of social media marketing. But a challenge for your business may be deciding which platforms you should be using. There are three main questions to ponder when deciding which platforms to use: Who is your audience? Think about who your business’s typical customers are. Important factors in determining […]

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Why Your Business Needs a Website, Not Just a Facebook Page

By now, most marketers know about the power of a Facebook business page. But a Facebook page is by no means a substitute for your own website. Businesses should not rely on a Facebook page as their sole online presence. Here are three reasons why your business needs a website, and not just a Facebook […]

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Should Your Business Consider Behavioral Targeting?

Thrive Marketing behavioral targeting

The average person is exposed to thousands of ads every day. In order for your ad to be relevant, it should target specific individuals that may be interested in your product or service. This is where behavioral targeting comes into play. What is Behavioral Targeting? Behavioral targeting is a marketing method that uses web-browsing behavior […]

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Should Your Business Use a Marketing Agency?

Deciding on whether to hire a marketing agency or do it yourself is a critical decision that businesses face. Some businesses may find that hiring internal staff works for them. Others may find it difficult to run successful marketing campaigns without appropriate resources. Many businesses find that going with a marketing agency is an exceptional […]

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Reputation Management: Protect Your Business’s Most Valuable Asset

Thrive Marketing reputation management

Today’s technology allows anyone to post anything they want with a click of a button. This creates an easy way for customers to share their feelings about businesses online. Online reviews are powerful. According to BrightLocal, 84 percent of people trust online reviews as much as a personal recommendation. While positive reviews are sought after, […]

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