It is no secret that the days of traditional advertising alone are over. You most likely realize the importance of online marketing. However, not all businesses are utilizing opportunities for mobile marketing. Did you know that customers are more than likely viewing your website or social media posts on a mobile device? Up to 70 percent of web traffic happens on a mobile device, while 95 percent of users access Facebook on a mobile device. The age of mobile marketing is here, so don’t let your business fall behind.

Mobile marketing is an umbrella term for a wide variety of tools and tactics. Below are a few mobile marketing strategies that your business can implement:

  • Responsive design

Responsive design enables a website display to adapt depending on the size of the screen, regardless of the device on which it is displayed. This means the best possible experience for your customers, whether they view your site on a smartphone, tablet or desktop. Responsive design will improve your website’s appearance and usability on mobile devices.

  • Email

Emails are also opened more often on mobile devices. Email marketing is a cost-effective tool in use today. Sending emails to your customers that are easy to view on mobile devices is a good practice. You can also use an agency to develop an email service for your business, which guarantees that your emails are mobile-friendly.

  • Social media

Social media is a great way to grow your customer base and build customer relationships in a cost-effective way. You should optimize your content on social media to be mobile-friendly in order to take full advantage of this powerful marketing tool.

  • Text messaging 

Text message marketing is a great and inexpensive way to communicate with customers. You can hyper-target your message because those that subscribe to your texts are most likely your loyal customers and ideal audience. You can send them special offers and announcements in real time. Building a Text VIP Club can be done in-house or you can use a marketing agency.

  • Geo-targeting

Did you know that businesses can target consumers based on their geographic location? You can specify a location(s) and display ads on mobile devices to consumers that are physically in certain areas and at certain times.

Due to the prevalence and convenience of today’s smartphones, the potential of mobile marketing is endless. Businesses can utilize these strategies to improve their mobile marketing efforts. If you would like assistance with any mobile marketing strategies, you can hire Thrive Marketing Agency. We would love to help you.