The Importance of Social Media Marketing
It is essential for your business, no matter the size, to have a strong social media presence. Social media is a great marketing tool because it can increase brand exposure and build customer relationships. Here are a few reasons why social media marketing is beneficial for businesses:
- Increases exposure and awareness.
Almost 80% of the population has a social media profile, so it is a great way to reach a large audience. Businesses should aim to post content that grabs the user’s attention in order to gain exposure on social media. The more engagement you have on a post, the more users it will reach. One way to increase engagement is by creating posts that include a call to action, such as asking questions that customers can answer in the comment section. Increased interaction on a post also leads to organic (free) exposure, which is not always easy to come by.
- Builds relationships between customers and businesses.
Social media has changed the way businesses interact with customers. An engaging social media presence helps build customer trust. Responding to direct messages and commenting on posts are two easy ways to create a connection. Showing customers that you understand and care about them is essential in building great relationships.
- Allows you to promote content in order to reach customers.
Simply producing content is not enough in today’s cluttered social media environment. In fact, without boosting a post, only 2% of Facebook users will see it. Promoted social media posts have money behind them in order to increase reach to users. However, spending a lot of money to promote posts does not guarantee success for your business. Posting relative and engaging content helps your business reach more consumers on social media.
- It is cost-effective.
Social media is an inexpensive marketing tool because it is available 24/7 and offers unlimited reach. Creating a social media profile is absolutely free. Content posted on social media is readily available for users to view at any time. It can also help you reach customers from all over the world.
Social media posts designed to reach the general public will not be as successful as posts that are targeted to a certain audience. Businesses should target consumers based on factors such as age, location, interests and more. Creating posts that target your business’ ideal audience is an effective marketing tool. Knowing what content to post on which platforms is equally important.
Successful social media marketing is all about knowing your audience and creating posts that can reach your target market.
Effective social media is a powerful marketing tool that your business should utilize. It can be done internally if you are able. If you are not getting the results you had hoped for, you can turn to a marketing agency. Thrive Marketing can optimize your business’ social media content on Facebook, Twitter, Instagram, Google My Business and LinkedIn.