48% of people cited a website’s design as the number one factor in deciding the credibility of a business. Your website is the first impression of your business, so you want to make a positive impact. It should communicate your brand. Your website’s design is an essential marketing tool that your business should utilize. 

Great web design goes far beyond aesthetics. It also makes it easier for users to navigate your site. No matter the size of your business, appealing and functional website design is crucial. 

Here are a few reasons why web design is important for your business: 

  • Increases SEO.

Well-developed websites are more likely to appear in search engine result pages. Websites should include engaging and original content in a well-designed way to improve SEO. 

  • Improves usability.

Good website design includes making it easy to use. The navigation of a website can make or break a site. Visitors should be able to find what they are looking for with ease. 

  • Builds trust.

Consumers are not likely to trust a website that looks outdated or is poorly designed. In contrast, a well-designed website signals trust to consumers. If your website appears professional, consumers will feel confident in your business.

  • Helps you stand out.

You want your website to stand out from the competition. Good website design may help you outperform competitors. Another business may offer similar services to yours, but your website can set you apart.

Your website is a great way to create a user-friendly environment where people can learn more about your business. Your website’s design plays a vital role in your business’s marketing tactics. If your business is struggling with website design, it may be time to call in the experts. Thrive Marketing can provide a well-designed website for your business.