Have you ever done a Google search and had a business’s information pop up on the right side of the screen? This is because Google pulls information from Google My Business. Typically, this information includes a business’s phone number, address, hours of operation, customer reviews, photos, and more. Because Google My Business is the top business listing platform, you should be taking advantage of this marketing tool. These are a few reasons you should be using Google My Business:

  • It is cost-effective.

Google My Business is completely free. It gives customers easy access to your information. It also gives customers an inside look at your business where they can read ratings and reviews and gain insight about your busiest hours— all with a click of a button, at no cost to you.

  • It builds trust with customers.

Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers. Because the majority of users place trust and confidence in Google, users are more likely to trust businesses that include their information on Google My Business. Additionally, businesses must complete several authentication steps before they can be listed on Google My Business. This is helpful for users because it means they can rely on Google My Business.

  • It helps SEO. 

A complete and accurate Google My Business listing can help your business appear higher in Google search engine results. Essentially, a Google My Business listing is necessary for any SEO strategy. And if you are ranked higher on Google, your business is more likely to gain exposure and obtain more customers. 

  • It increases traffic and potential sales.

Google My Business listings are 70% more likely to attract location visits. It is a great way for local businesses to show up in search results. Thus, users are more likely to visit your website or place of business. Google My Business is an opportunity to generate additional revenue for your business, so you should take advantage.

Google My Business is an excellent marketing tool for businesses to use. In order for your listing to be successful, you should include updated photos, customer reviews, and detailed and accurate information about your business. You can also use a marketing team, like Thrive Marketing, to ensure your Google My Business profile will be successful.